Unanticipated roaming or data charges can be be shocking... as told through this horror film series shot by renowned Ali Ali for Vodafone Qatar.

Awards:

Dubai Lynx - Bronze - SOUND DESIGN (HOME) 

Dubai Lynx - Bronze - SOUND DESIGN (OFFICE)

Dubai Lynx - Shortlist - FILM - COMMERCIAL PUBLIC SERVICES  (HOME) 

Dubai Lynx - Shortlist - FILM CRAFT - DIRECTION  (HOME) 

Dubai Lynx - Shortlist - FILM CRAFT - ART DIRECTION (HOME) 

Dubai Lynx - Shortlist - FILM CRAFT - CINEMATOGRAPHY  (HOME) 

Dubai Lynx - Shortlist - FILM CRAFT - SOUND DESIGN (HOME & OFFICE) 

At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that can charge your smart phone by simply placing it on the surface, without the mess of cables. But not everyone knows about it. So we came up with a campaign that resembles that critical moment when your phone is running out of battery. And used the dreaded low-battery warning sign to catch people's attention.

Using "stories" on the IKEA Saudi Arabia Instagram and Snapchat accounts, we hijacked phone screens with online banners that immediately fit to the user’s phone screen. These banners were designed to look like their phones were out of charge, driving people to swipe the banner, leading them to IKEA’s website where they could purchase the range of wireless charging furniture. Converting Instagram and Snapchat stories into a smart media tool in a manner that has never been done before. 

Nominations so far:
Featured at Lürzer's Archive

Credits:
Agency: Memac Ogilvy and Mather
Art Director: Gabriel Martinez, Taskeen Limalia
Associate Creative Director: Gabriel Martinez
Creative Director: Juliana Paracencio
Executive Creative Director: Paul Shearer 

The Syrian refugee crisis has left several in the kind of situation no human being deserves to be in and all of this for no fault of their own. From chemical attacks to mass exodus to thousands dying in an attempt to get to ‘safer havens’, Syria has seen horrible times to put it nicely. We forget such crises easily given our short-term memory, but for those of you who do remember the details, do you happen to remember Zahra?

Zahra happened to be one among the eight kids born to 42-year-old taxi driver Mahmoud and fled with her family to Jordan when their house was destroyed in a bombing. Now, while some humans were behind this destruction, several came forward to help. In an unconventional turn of events, some Redditors decided to hold a Photoshop battle imagining six-year-old Zahra in several more nicer places than the settlement she is forced to spend her childhood in.

Yes we know a Photoshop battle serves no real purpose but this one inspired people to donate via UNHCR’s page to help put her in these places for real. And here are a few of the brilliant results from the Photoshop battle.

Awards:

D&AD Impact 2017 - wood pencil (Civic Engagement)

D&AD Impact 2017- wood pencil (Diversity & Equality)

Cannes Lions 2017 - Shortlist (Promo and Activation)

Loeries 2017 - Finalist (DIGITAL & INTERACTIVE - SOCIAL MEDIA)

Agency: Memac Ogilvy and Mather

Copywriter: Prajakta More

Art Director: Ben Griffiths, Taskeen Limalia

Creative Director: Logan Allanson 

Executive Creative Director: Paul Shearer 

ANA – FOCP
(Friends Of Cancer Patients)

Ana falls under the Friends of Cancer Patients’ umbrella “Kashf” and is a childhood cancer initiative that seeks to raise awareness about the seven early warnings signs of childhood cancer. They hope to highlight the importance of early detection, as childhood cancer is the 4th most common cause of death among children under 15 years old in industrialized nations.

The brief:

Raise awareness around the 7 symptoms of early childhood cancer.

Creative solution:

In a digitally driven world led by mobile mania, we are inundated with notifications every day that are often left ignored or unseen.  We chose to highlight how easy it might be to overlook the warning signs of persistent early cancer symptoms by likening it to this reality. 

We believe it more effective to show one symptom per print and will continue to roll out the remaining six in the same way using the number in the notifications box to indicate the sequence of symptoms remaining.

In 1959, Volkswagen changed peoples perceptions and told them to “think small”. In 2017, in Saudi Arabia we celebrate that we’re finally starting to think big. This may seem like a small achievement for some, but for us it’s a big one.

Credits:
Agency: Memac Ogilvy and Mather
Art Director: Gabriel Martinez, Taskeen Limalia
Associate Creative Director: Gabriel Martinez
Creative Director: Juliana Paracencio
Executive Creative Director: Paul Shearer

Invitae believes there's a wealth of knowledge packed into a box. Some boxes offer glimpses into the past, while others illuminate future possibilities. The Invitae box unveils insights into your health based on your DNA, giving you the autonomy to decide what steps to take next.

You can bet that the cracks and gaps in your floors and walls are clogged with dirt and grime, even though your home may look clean. We needed to remind the public that Handy Andy is tough enough to “clean every inch” of your home. It can even transform the smallest spaces into spotlessly clean and untouched landscapes. These visuals communicate the benefit of the product by leading the viewer to think they are looking at a sprawling, paradise landscape – but the item subtly included tells the viewer that this is in fact in a tiny space in the floor.

To generate authentic engagement with this idea, it was crucial that we made the viewer focus on the landscape before they realised that the visual is actually a small space in the home. This juxtaposition of a vast landscape in a tiny space, when realised, creates impact and memorability for the brand and its message. We achieved this though a combination of photographic images and 3D rendering.

Awards:

Loeries 2015 finalist - print craft (Valley)

Loeries 2015 finalist - print craft (Canyon)

Credits
Agency: Ogilvy & Mather Durban
Agency Art Director: Taskeen Limalia
Agency Producer: Kagiso Africa, Homaira Khan
Creative Director: Cameron K. Krieger
Creative Director: Stephen Craig
Production company: Heart Media
Writer: Jonathan Peters-Newman

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Sahara Shelter

Interpretation of Sharia (Islamic) law is informed by country and culture. This leads to misinterpretation or an interpretation inspired by a personal or political agenda.

In Sudan, Mariam Yehya Ibrahim has ben sentenced to death for converting to Christianity which is ‘against’ Sharia Law.

In Nigeria women are being forbidden from getting a western education as that is seen to be haram (unacceptable).

The hands covering the girls face in the ad symbolize three things. Firstly, the hijab/pardah and the way it is violently imposed on women. The women have no choice in this matter and are forced to abide by Islamic law the hands represent the violence that they will experience if they choose not to adhere to this law. Secondly, the hands illustrate the restriction of freedom of thought and speech. Thirdly the hands are symbolic of male domination of women in these countries. 

Credits
Agency: Ogilvy & Mather Durban
Agency Art Director: Taskeen Limalia
Agency Producer: Kagiso Africa, Homaira Khan
Creative Director: Cameron K. Krieger
Creative Director: Stephen Craig
Writer: Jonathan Peters-Newman
Photographer: Tony Purnell