ANA – FOCP
(Friends Of Cancer Patients)
Ana falls under the Friends of Cancer Patients’ umbrella “Kashf” and is a childhood cancer initiative that seeks to raise awareness about the seven early warnings signs of childhood cancer. They hope to highlight the importance of early detection, as childhood cancer is the 4th most common cause of death among children under 15 years old in industrialized nations.
The brief:
Raise awareness around the 7 symptoms of early childhood cancer.
Creative solution:
In a digitally driven world led by mobile mania, we are inundated with notifications every day that are often left ignored or unseen. We chose to highlight how easy it might be to overlook the warning signs of persistent early cancer symptoms by likening it to this reality.
We believe it more effective to show one symptom per print and will continue to roll out the remaining six in the same way using the number in the notifications box to indicate the sequence of symptoms remaining.