Vodafone - Radio

by Produce Sound, South Africa

Reading a bedtime story to your child is something all parents love to do. It’s sacred one-on-one time in a slightly more relaxed environment without hyperactive energy, interruptions or distractions. It’s just you, and your kid. Or that’s how it should be.

Unfortunately, our mobile phones show no mercy when it comes to distracting us, and nowadays even infiltrate the quality time spent with our kids. To expose the bad habit of responding to our phones during story time, we show how the mobile negatively influence the task at hand.

Agency: Memac Ogilvy and Mather, Qatar

Creative Director: Youssef Gadallah

Copywriter: Elsa de Bruyn

Art Director: Taskeen Limalia

Sound Design: Produce Sound, South Africa

1:10

Vodaphone Snow White

Produce Sound, South Africa
0:00

Vodafone Red Riding Hood

Produce Sound, South Africa
1:00

Vodafone Goldilocks

Produce Sound, South Africa